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A B2B marketplace that connects inventory to online stores

Website
Location
Company size
11-50 people
Total raised
$1.9M
Markets
FashionCommunitiesE-Commerce PlatformsCrowdfunding
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Hingeto careers

A B2B marketplace that connects inventory to online stores
Hingeto is a pre-sell platform that enables established fashion brands to sell every past and future product without inventory risk. Our hack is to turn customers into assets; empowering them to fund production, predict demand and find more customers.

We increase brand’s direct to consumer (DTC) sales and make them profitable before production. Hingeto has begun in the $15 billion U.S. streetwear fashion segment where the founders have helped over 500 brands generate ½ a billion in revenue as leaders at an online retailer.

We are now alleviating two main problems crushing great brands: 1) speculative production decisions leave them drowning in millions in overstock and 2) middlemen take 70% of a brand's revenue. Hingeto is an extension of a brand's online shop, and powers sales of their thousands of archived products and unreleased goods. Hingeto made up 30% of its largest test brand's DTC sales, making our initial market (streetwear) a $900M direct opportunity for Hingeto.
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Akintunde Ismail Maiyegun

Avatar for Akintunde Ismail Maiyegun
CTO/Co Founder of @Hingeto. Mobile + Web Applications Expert. Full Stack Software Engineer. Founder & Startup Advisor. Stanford EE '07.

Yaw Owusu-Barimah

Avatar for Yaw Owusu-Barimah
Founder at Hingeto.com (Marketing & Product). VP of Product and Growth for Kazbah and PLNDR at Karmaloop.com

Leandrew Robinson

Avatar for Leandrew Robinson
Co-Founder/CEO @ Hingeto • Helped 500 fashion brands make 1/2 a billion in revenue at previous online retailer • Studied at @University Of California, Berkeley
Total raised

$1.9M

Funded over

1 round

Latest round

Seed (Jul 2016)

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