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GROW

Part-time Growth Marketer at GROW

New York City · Contract
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Job Description

Meet GROW

We’re making it easy for anyone to grow food at home because your cooking tastes better when it’s with fresh ingredients grown in the sunshine of your backyard. Our first product, the GROW Duo, is an all-in-one smart planter that comes with everything you need to get growing in minutes.

The GROW Duo automatically waters your plants according to their precise needs and we’ll give you step-by-step guidance on planting, pruning, harvesting and more through the GROW app. We’ll even recommend what to plant next based on your location, the time of year, and the unique microclimate of your garden and send you the seeds and nutrients you need.

The GROW Duo is designed to give anyone a green thumb and increase your access to fresh, delicious, and sustainable ingredients. Join us in reclaiming our backyards and making them more productive.

Who we’re looking for

GROW is seeking a part-time Growth Marketer to join our team two to three days a week. You will work closely with our Head of Marketing as we roll out the wide release of our first product, the GROW Duo, build our brand and our customer base.

*You are a customer-centric marketer with a deep understanding of online customer acquisition channels and using them to drive both awareness and conversion in a fast-paced environment
*You confidently use data to track performance and conduct campaign analysis to optimize against KPIs.
*You quickly build landing pages to test marketing questions and hypotheses and revise them as needed.
*You have experience tracking customer journeys to build a more efficient marketing funnel.

Responsibilities

*Design and execute innovative paid acquisition marketing campaigns across *Social and Google paid channels to drive awareness and sales
*Use Google Analytics, Facebook and Shopify dashboards to inform campaign analysis and a marketing funnel development that drives an efficient CAC
*A/B test creative messaging and imagery across campaigns and landing pages to develop audience insight and efficacy
*Partner with Head of Marketing to integrate paid acquisition activity with email marketing, social community growth, paid partnerships, referral programs and PR activity.

Your Skills and Experience

*5+ years experience in digital marketing acquisition confident building and optimizing campaigns on AdWords and Social channels to drive sales and efficient CAC
*Previous experience working in a fast-paced culture, start-up experience a plus
*Experience working with Shopify
*Experience building landing pages
*Basic HTML knowledge a plus

Our Culture

*Sun-light office with beautiful, plant-filled roof deck (where we host BBQs) in the East Village
*Tight-knit team, passionate about giving everyone access to fresh, delicious, and sustainable produce

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What We're Building

We make food growing dirt simple, covering every step of the growing experience. GROW wants to convert the 100M backyards in America from the costly, unproductive spaces they are today to a flourishing, educational and rewarding source of healthy food.

Our first product, the GROW Duo, is an all-in-one smart planter that comes with everything you need to get growing in minutes. It automatically waters your plants according to their precise needs, it gives you step-by-step guidance on planting, pruning, harvesting and more through an app on your phone, and it even recommends what to plant next based on your location, the time of year, and the unique microclimate of your garden. The GROW Duo is designed to give anyone a green thumb and increase our access to fresh, healthy, and sustainable ingredients.

GROW Team

Idan Cohen
Founder and CEO of @grow-11 Previously Co-Founder and CPO of @Boxee (acquired by Samsung Electronics).
Andrew Wanliss-Orlebar
Co-Founder, Grow. Entrepreneur, Product Lead & Designer. Building better solutions to problems that matter. Previously Sum (health wearable) leading HW & SW.
Matthew Smith
Motivated embedded engineer with a diverse background in electrical and computer engineering seeking embedded C/hardware design role at a small company/startup.

GROW Investors

Zach Weinberg
Co-Founder, @Flatiron Health Inc. Previously Co-Founder, President & COO at @Invite Media Inc. part of @Google