Collaborating with Sales, BD and technology teams to build Buyer Personas for AI , Conversational analytics and Cloud product Lines for GTM • Strategizing white papers...more , Case studies and content Marketing plan for APAC and LATAM Markets • Running 360 Degree Marketing Campaigns for New Client Acquisition •Identified and built Personas for product lines • Used competitive Intelligence tools to identify prospect Buying cycles, Budgets , current Platform and ran custom targeted campaigns
Performance Marketing for Top of Funnel Growth , Focussing on Paid ads a Major channel of acquisition. Working with Content Team for Strategizing Content Marketing Plans Lead...more generation through Adwords, Linkedin, Facebook Applying Link Building Strategies to generate Links from high Authority web pages. Defining comprehensive SEO strategy for achieving long-term traffic Analyzing and benchmark against competitor performance. Conducting SEO Experiments and producing actionable Insights.
Start-up Enthusiast and passionate about helping start-ups scale and growth. Have worked with enterprise and Consumer Startups across BayArea, Singapore, Brazil, Australia...more Ideated launch and GTM market Strategies used Organic channel and growth Marketing channels to help startups scale faster Used native ads, Facebook, Google PPC ( Search and Display ) & RTB's ( Real-time bidding ) to generate high- quality Traffic Used content strategy, SEO and influencer marketing to get 500
A)Conceptualize Marketing campaigns with focus on; brand building, visibility, acquisition and engagement; product life sustainability across various channels b)maintaining...more and tracking KPI'S C) Digital Marketing Analytics - Perform and campaign analysis, generate insights and recommend actionable optimizations d) Identify potential alliances, lead discussions to define the marketing vision and campaign for the partnership and work with internal teams to monitor implementation
Digital Marketing Strategiest- Consultant
2016 - 2017 (4 months)
Competitor Analysis, Offline branding Strategies, brand development Social Media Analytics, and data Monetization through User behaviour. Part of the Marketing dept...more involved in Marketing Long duration Courses ,Worked on PGPPM Brand building through funnel management and identified Prospective clients, Handled Digital Marketing & SEO for all the Exec Programs through content Marketing, Facebook and twitter ad Networks.
Was awarded the Fast Emerging Digital Media Startup of the Year by Brands Academy. • Acquired over 150 clients in less than 15 months of operations. • Was responsible...more for, Marketing & Branding , PR, Digital Media , R&D ,product Ux . • Raised a seed fund of 2M INR.
Research Assistant - IIT Hyderabad
2016 (7 months)
centre IIIT Hyderabad 8 months Course work - Natural Language processing - Information retrieval System - Search Infromratics Project - To build a Linguistic based Interactive...more Search processing using Location-based Adaption from Regional Linguistics Queries and Data sets
A)Conceptualise Marketing campaigns with focus on - brand building, visibility, acquisition and engagement; product life sustainability across various channels - Email, SEM, Mobile, Initiating growth plans, ASO A/B Testing, PR Outreach, Blog Authorship, Content Marketing and product adaptabili