Greg Bettinelli

Partner @Upfront Ventures. Advisor @freeman-spogli. Co-founder @MuckerLab. Former CMO @HauteLook (now part of @Nordstrom), @eBay, @StubHub + @LiveNation.

What I Do

Experienced consumer internet operator turned investor with a strong focus on retail innovation, consumer tech and marketing services. I have direct and tactical experience at the start-up, growth, late stage and mature company levels.


Partner, Upfront Ventures (Los Angeles)
Advisor, Freeman & Spogli (Los Angeles)
Co-Founder, MuckerLab (Santa Monica)

Before was Chief Marketing Officer for HauteLook, a leading online flash-sale retailer. Launched in December 2007, Los Angeles based HauteLook was acquired by Nordstrom, Inc., in March 2011 for $270mm.

Prior to HauteLook was EVP of BD and Strategy at Live Nation, responsible for strategic direction and key business partnerships for Live Nation’s ticketing and digital businesses.

Before Live Nation, held a number of leadership positions at eBay, including Sr. Director of Business Development at StubHub, where I led business development, partnerships, sales and seller development, including spearheading StubHub’s landmark relationship with Major League Baseball. Prior to transitioning to StubHub from eBay, I led’s Event Tickets and Media businesses (including and was the business leader who led the acquisition of StubHub in 2007.