At GreedyGame, we are revolutionizing the way the world looks at mobile advertising. Every day, 2 million+ users get to enjoy a seamless and beautiful gaming experience because of our platform. We are looking for driven, forward-thinking, problem solvers to make this system bigger and better.
GreedyGame is a platform which enables blending of ads within mobile gaming experience using assets like background, characters, power-ups. It helps advertisers engage audiences while they are playing games and empowers game developers to monetize their game development efforts through non-intrusive advertising.
We are looking for Growth Hacker who can:
Key Roles / Responsibilities:
Branding and Positioning: Help research, define, and shape the GreedyGame brand to best represent our solutions to a variety of stakeholders.
Marketing Project Management: You’ll be responsible for 1) management of all creative resources including designers, writers, and other agency personnel 2) planning and execution of key marketing initiatives, and 3) tracking KPIs and ensuring success for all marketing programs
Content Strategy: Work closely with our Content Marketing team to develop our end-to-end content marketing strategy, including doing a deep dive into our product to understand the industry pulse, stakeholder personas, brand positioning, etc and cast GreedyGame as thought leaders in our industry through compelling content and client interactions.
A/B Testing & Optimization: Conduct ongoing A/B experiments to optimize our customer interactions (ex: through website landing pages, collateral changes, etc) for higher engagement levels, and make data-driven strategy suggestions.
Segmentation and Marketing Automation: Help segment and target our pipeline prospects in more personalized and meaningful ways (through our website, livechat, emails, etc) by defining personas, scoring leads, researching and implementing marketing automation tools, and executing personalized inbound / outbound strategies.
SEO Strategy: Help execute our organic search strategy to rank for a host of relevant key-terms through a combination of whitehat on-page and off-page SEO tactics. This will require an in-depth knowledge of the SEO lifecycle including keyword research & SEO opportunity analysis, content strategy, link-building, the use of analytics tools to track rank and user engagement metrics, and more.
SEM Strategy: Research and implement PPC campaigns through Adwords, retargeting campaigns, and otherwise that drive meaningful client conversions.
Email Marketing: Help write and distribute our newsletter to key stakeholders while maintaining a clean and up-to-date email list and ensuring high deliverability.
PR: Help identify, grow, and manage press opportunities for GreedyGame including maintaining a clear press target list, identifying press interests, doing outreach, and establishing key relationships.
Content & Sales Collateral: Assist our Content Marketing team in creating all content (e.g. sales enablement collateral including decks, case studies, product videos, website copy, blog posts, press releases, emailers, Quora/forum responses, etc) that help articulate the benefits of our platform to the world. You’ll also assist members of our sales team with custom presentations to wow our prospects.
Experience: 2-3 years of relevant experience in digital strategy including content strategy, editing, analytics, social media marketing, branding/positioning, SEO, SEM, PR management, .
Left Brain / Right Brain Growth Hacker: This role requires a strong balance of left brain activities (the ability to quickly analytics that guide strategy) and right brain activities (turning complex ideas into elegant stories, expressed through great writing and design)
Data Driven: You live for analytics, and have experience executing campaigns that tie back to reportable metrics, leaning on the numbers to guide the path forward.
Excellent Communicator: At the same you are a wordsmith with a perfect command of the English language! You can distil complex ideas into elegant stories that capture attention and drive action.
Deep Understanding of Technology: We have a technical product so a background in engineering or previous work experience in technical or enterprise marketing is highly preferred.
Eye for Design: We are putting together attractive collateral, so this role requires that high quality design is weaved into every piece of outgoing content. Experience with graphics tools like Sketch, Illustrator, Photoshop, etc is highly
Understanding of Modern SEO: You are up-to-date with SEO best practices and understand how to tastefully design content with SEO in mind.
Savvy with Content Tools: Experience with tools like WordPress, Google Analytics, Slideshare, Buffer or HootSuite, and other content tools.
Project management skills: and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales.
Take a glimpse at our latest updates and work culture on:
1. Facebook - http://bit.ly/2uLwFSb
2. Twitter - http://bit.ly/2i8RP72
3. LinkedIn - http://bit.ly/2uLfYWZ
4. Instagram - http://bit.ly/2vLqjzo
5. Medium - http://bit.ly/2vLgoKj
6. Slideshare - http://bit.ly/2vKSZZr
GreedyGame is an in-game native advertising platform that helps brands to tap into their precise target demographic; publishers to monetize their content without the fear of compromising on quality or losing their audience base; and end-users to enjoy games seamlessly, without annoying ads interrupting their gaming experience.
By making use of in-game assets such as backgrounds, characters and power-ups, our platform seamlessly blends ads within the mobile gaming experience. Our dynamic, native ads help advertise engage audiences while they are playing mobile games, empowers game developers to monetize their game development efforts through non-intrusive advertising, and allows gamers to enjoy gaming content without having to deal with distractive advertising.