I work as the design manager at Edison's Co (http://www.edisonsco.com/). I managed content, frontend web development, communication design, and overall art direction.
•...more HTC logo concept development • Nuzzle smart pet collar— raised over 100k on Indiegogo • Ember temperature control mug— raised over 200k on Indiegogo • FullDive VR • PortBy 360 Photosphere sharing
Worked closely with the marketing team to lead branding and make stylistic decisions, which helped obtaining seed funding two months after official launch. Assisted in designing...more mobile assets and web UI. Designed company’s banners, business cards, flyers, swags, logos, and motion graphics. Designed, ordered, and distributed over 500 t shirts, which resulted in over 100 app reviews
Lead Graphic Assistant
2013 - Present (over 6 years)
Collaborated on creating invitation postcard, program pamphlet, email template, promotional folder, and t-shirt for the California Memorial Stadium Open House, which hosted...more over 200 guests. Created mock-ups and wireframes for email, web, and menu templates using Photoshop, Illustrator, InDesign, and Acrobat. Designed over twenty five 11 by 17 event posters for 16 dining locations. Made over 10 infographics for Nutritional Month, which was distributed online and to 4 dining commons.
Designed and ordered promotional materials for a nonprofit volunteer event that hosted over 1700 participants. Devised outreach strategies with the Recruiting Director through...more social media to recruit over 1700 volunteers.
I was the chief Visual Designer at Sobrr Inc. who designed and maintained all marketing collateral, guiding overall design direction with the marketing and engineering team, and creating promotional videos viewed by over 20k viewers. I designed the company's logo and visual UI assets which are viewed by over 300k users world wide. I also created marketing campaigns through Facebook, Twitter, Instagram, Linkedin and Tumblr, targeting China, Taiwan, US, Hong Kong, Saudi Arabia, Korea, and Malaysia, and gaining over 400 downloads over two weeks after initial launch in June. I created the company's first official usability report and directed changes in UI design. I was also an ambassador at Sobrr launch events, directly interacting with over 100 users. With collaboration with the Sobrr team of around 12, I helped raise a 1.1 million seed funding from IDG Ventures. I designed and ordered over 500 t shirts from US and Chinese vendors, which led to over 100 user reviews on the App Store.