Skaters create and post videos of single tricks to different locations around their city. Other users then score the trick and the skater with the highest score at the end of the specified time interval wins the prize for that location.
Companies sponsor different locations providing the prize that skaters can win. This is how Goat makes money.
Each location a skater creates is essentially an advertising spot for companies to purchase as the video and page will be shared across all mediums by the original poster in hopes of getting votes and winning that prize (see company website).
We are finalizing a celebrity endorsement for Goat and are wanting to use 500s and its resources to bring Goat out of concept phase and into the hands of users.