Glider automatically filters distracting emails away from your inbox and places them into folders based on our algorithms determination of it's relevance and interest to the user. Our existing in-market product offers users a free trial with conversion as our monetization approach.
We are exploring a switch away from this model, to basic filtering free for everyone and a premium service… · More that offering incremental features including custom folder classification. Making this change will enable us to monetize anonymised cohort data and provide opt out through a premium service (like the Gmail ads strategy for all email services)
We believe there is a strong potential market for the data that we glean from the users of the service which could be useful to organisations seeking a broader picture of their base, with potential also existing for selective filtering of content for advertisers to gain a competitive advantage over their competition by being more visible in the inbox.