FwdStep is an online platform for “design challenges” that enable anonymous sponsoring retailers and brands to discover innovative products. This online platform will allow a community of product innovators, designers and engineers, to enter a continuous flow of challenges initiated by sponsoring companies. A team of industry experts will carefully and securely curate the challenges. Sponsors will receive targeted product development and innovation at lower cost and lower risk. Users will receive the opportunity to be discovered, work with major companies on a license and royalty basis, and receive public recognition.