Frrole provides hard-to-obtain consumer insights to B2C Marketers and Product Owners, leveraging social data. As enterprises' data & analytics needs have evolved, they have learnt that social insights can be critical in a variety of complex, increasingly non-trivial scenarios. That's where Frrole steps in, leveraging its Machine Learning and AI algorithms to provide signals from social… · More data that traditional tools have been unable to provide.
Traditional Social Analytics/Listening products focus on providing their customers statistics, sentiment and some more linguistic data about their brand and campaign on social media. Frrole turns the logic on its head by using wealth of social data as a reverse proxy to tell its customers what is happening with their consumers, irrespective of where they are.
Frrole's customers include some of the world's most trusted brands and sophisticated data consumers like Twitter, GroupM, Unilever, Flipkart, US Department of State etc.
October 2015—Next-generation social insights dashboard
Frrole Scout is a ready-to-use intelligence dashboard that provides consumer insights to marketers by leveraging public social data.
While most of… · More traditional analytics products focus on providing insights about brand engagement and health, Frrole combines with with something called #PeopleIntelligence - an ability to understand each and every consumer (and segment of consumers) by looking at their public social footprint.
January 2014—Data As A Service product for answering complex questions
Frrole API is a Data-as-a-service product that customers use to build custom dashboards and command centers.
As enterprises' data &… · More analytics needs have evolved, they have learnt that social insights can be critical in a variety of complex, increasingly non-trivial scenarios. However, traditional social listening products with 'one size fits all' approach are unable to answer many of these questions effectively.
Frrole has created benchmark algorithms in the areas of personality analysis, mood determination, intent identification, on-the-fly questioning etc. to build an offering that finally starts answering the harder of customers' questions.