Fig lets consumers pay with their smartphones in restaurants and retail stores. We have patented technology that enables us to introduce mobile payments - super fast, super secure and super simple - with none of the traditional cost barriers associated with new hardware rollout for merchants or consumers. Plus we have a pricing model that allows us to make money inside the existing credit card transaction fee. We believe we have fundamentally changed the adoption dynamics for mobile payments. At no new cost, our merchant partners can capture the full suite of benefits deriving from mobile payments - speed, security, and convenience, as well as item level analytics, integrated loyalty programs, and customer understanding that is unprecedented in brick-and-mortar retail. Check it out at http://figcard.com. Fig's Boston/Cambridge beta will begin in December.