Fetch Plus has built a content ad publishing workflow management platform for traditional media and directory companies to transition to digital advertising solutions for its SME customer base. Fetch's platform allows publishers to take its content & repurpose it into social business directories where audiences across its mastheads can read relevant featured content stories across 56 subcategories in 14 major categories of interest and connect with local SMEs that correspond to the subcategory of interest. Advertisers benefit from the media company's large audience pool and
Fetch launched the product in Australia in partnership with one of the largest media companies. In the last year, the company has generated over A$2.5M in new digital revenue from 2,500 SMEs. Fetch plans to launch its product nationally across Australia with other media company where one customer estimates it can generate A$134M p.a. in digital ad revenue.