Feesheh.com is the first online store offering accessibility and competitive prices on musical instruments in the Arab World & on oriental instruments globally. Feesheh (an Arabic word for the plug) connects people to music through making both Arabic and Western music instruments at the reach of its customers. As a first mover and a niche brand we aim to become the number 1 destination for music lifestyle in MENA and the ultimate global distributor for oriental musical instruments while tapping into the musical journey of our customers by offering them just what they need at all their stages of playing music. Our platform will include original video reviews of the musical instruments and community generated content as well as other related services. Our fully developed product should look like an online music lifestyle destination consisting of musical products for sale, advice center, community discussion, videos, and listings of used instruments and teachers.