FavourUp Extends Impact of Influencer Endorsements for Retail Brands.
Customers have countless options out there when shopping. That's why brands spend a lot of time and money working with social media influencers providing endorsements as product recommendations. But the influencer endorsement dies quickly, being pushed down by other posts. This is where FavourUp comes in to solve the problem.
A web platform that allows brands to quickly aggregate their influencer generated content from social media, and showcase it on their e-commerce platform for consumers to see when shopping. In this way, customers see way more engaging content, and of course they buy more.
The key differentiator of FavourUp's Endorsed Content Engine is that it can sort content according to local trending topics of where the viewer is.