Factual is a data company that helps make sense of what’s happening in the physical world, enabling developers, publishers, and advertisers to build more relevant and personalized mobile experiences using the context of location. Factual’s real-time data stack builds and maintains data on a global scale, with Factual's core Global Places data covering over 65 million local businesses and points of interest in 50 countries. Factual’s Geopulse products, built on top of its Global Places data, provide industry leading real-time location targeting and location-based audience capabilities.
Factual's Global Places data is used by thousands of developers, including some of the largest names in local search such as Yelp and Bing. Geopulse Audience and Proximity are used by many of the leading mobile ad companies, including MoPub, Smaato, Turn, Adelphic, StrikeAd, and WPP, to deliver more relevant advertising using the context of location.