Growth in the $7b ski and apparel market comes from innovative brands with personality at the expense of large incumbents.
In 2015 Faction accelerates momentum
- DESIGN & DEVELOPMENT:
• Skis: 22 awards for quality, innovation, style and verve including Skiing Magazine's Ski of the Year
• Apparel: Proprietary stretch materials (skinny and dry) + NASA technology insisting that tech must never sacrifice form
- INSPIRATION: Jan 2015 snapshot - Faction's athletes launched
• Most-viewed ski video * ever * (14m YouTube views, Candide Thovex)
• Won gold and bronze at the X Games (Simon d'Artois, Dara Howell)
- MULTI-CHANNEL COMMERCE
- OPERATING LEVERAGE: License deal with Quiksilver to make Roxy Skis
• Leverage global platform
• Double volume, adds retailers hiring zero incremental in-house heads
- DIGITAL: Every step of this Full Stack business accelerated by digital DNA
Faction is a modern brand en route to $100m+ in revenues.