Going Pro is a social mobile game that will bring wearable devices mainstream while revolutionizing the way we interact with digital media and each other. You are an aspiring athlete. To become an Icon, you compete and collaborate with friends to build an imaginative world formed around sport. Physical and contextual data (steps/sleep/elevation/location) collected by smart phones or wearable sensors (i.e. Fitbit, Jawbone UP etc.) earns you energy bonuses in the game while encouraging you to lead a more active lifestyle.