Responsible for the strategic planning and execution of growth strategies to expand & retain mobile app user base which led to: - Over 30x user growth in 18 months -...more Virality of Content Strategy - Award for “Most Promising Fintech Startup” by Asian Private Banker (Dec 2016) - Award for “Top Mobile Innovation” by Benzinga Fintech Awards, New York (Mar 2016) - App feature in Google Play store for 136 countries (Dec 2016) - App feature in iTunes app store for Singapore and Malaysia (Jan/Feb 2017)
* Account lead, UX researcher, campaign launcher, media planner and buyer for Burger King, New Balance, Abbott Nutrition, Jurong Health Services, GSK, AztraZeneca, Ministry...more of Environment and Water Resources
Growth Strategist, Content Strategist · Content strategy to drive brand awareness and though leadership within the fintech and larger tech industry in… · More Southeast Asia. Content received 16k+ unique pageviews and 140+ backlinks within a month of launch
Growth Strategist, Content Strategist · Content strategy to leverage news and buzz surrounding Brexit to drive brand awareness and fintech thought… · More leadership. Content received 2.5k+ pageviews within a month of launch
Growth Strategist, PR, Social Media · Through aggressive user acquisition and user-centric product development strategies, Call Levels caught the eye… · More of Google Play Store's editorial team, clinching a global feature on Play Store. Organic growth increased by 30-40% during featured period
Growth Strategist, PR, Social Media · Through strong organic user growth and user-centric product development strategies, Call Levels was featured… · More amongst other finance apps in iTunes App Store's Festive Season Feature over Chinese New Year in Singapore and Malaysia. Organic growth rose over 30% during featured period
Growth Strategist, Campaign Launcher, PR, Social Media · With financial institution partner DBS Vickers, Call Levels managed to incorporate the app… · More with SGX-listed equities for Singapore-based users to set price alerts - a highly sought after feature update. Organic user acquisition from Singapore based users grew by over 15% during campaign period.
Growth Strategist, Campaign Launcher, UX Strategist, PR, Social Media · Through user feedback, a new tiered subscription service was implemented in-app… · More to enable users to set more price alerts - one of the most popular feature requests went through rounds of user research and testing to ensure UX was not compromised.
In a competitive and somewhat saturated fintech market,it was imperative to raise awareness of Call Levels' solution and partnership potential with… · More larger financial institutions. We did this through active relationship building with relevant FIs and media covering brand and thought leadership in Fintech and Finance.
What I Do
I help startups build a solid foundation for growth. I do that by working closely with business and product teams to understand their respective development roadmaps, before developing internal processes for startups to scale their growth.