Estimote, Inc. is building a digital platform that delivers context and micro-location to phones and other smart devices. The platform includes both wireless sensors, called Estimote Beacons that were entirely designed, developed and manufactured by the company, as well as a software layer that allows these beacons to communicate and exchange data with nearby smartphones.
Currently, the company is focused on distributing the platform to major retail stores. Beacons installed in retail stores are able to trigger contextual actions and messages on shoppers' phones, delivering a new type of in-store experience and consumer/brand engagement. The Estimote API allows retailers or brands to easily integrate and add real-world context to their retail apps, building a new generation of indoor navigation, loyalty apps or even contactless payments.
Estimote Beacons are in fact super small computers. They have a powerful 32-bit ARM® Cortex M0 CPU with 256kB flash memory, accelerometer, temperature sensor and what is most important – 2.4 GHz Bluetooth 4.0 Smart. They are powered by a single coin batter and can run for 2 years.
All modern smartphones such as the iPhone 4S, iPhone 5, Samsung Galaxy S III and other devices that support Bluetooth Low Energy are compatible with Estimote Beacons. These devices can communicate and exchange data with Estimote Beacons, as well as serve contextual messages to shoppers or users within a range of up to 30 ft.
Augie Rakow is a corporate attorney in Orrick's Emerging Companies Group where he advises startups and investors who are building the future of how we live and work. Augie studied theological history at Harvard University before becoming a lawyer.