Designed from scratch a self-service purchase, configuration, and onboarding flow for the first SaaS wellness platform for small businesses. Restyled a legacy Walkadoo web...more app to an up-to-date mobile-first, responsive layout. Hired an external design studio and oversaw the design process for creating new customer reporting templates. Designed for numerous marketing and reporting projects. Continued to recruit and mentor designers. Hired and onboarded 2 product designers and managed a team of 3.
Head of Design
2015 - 2016 (over 1 year)
Recruited, onboarded, mentored, and retained 3 product designers to fill the needs of cross- functional teams. Worked closely with an in-house recruiter and coached external...more recruiters on identifying ideal candidates. Managed a team of 11 including designers, front-end developers, and writers. Defined and facilitated a cross-product initiative to integrate a centralized user account system with each standalone product. Led an internal design initiative to design office signage.
2011 - 2015 (over 3 years)
As the sole designer on company’s flagship product, Daily Challenge, designed user flows, low & high fidelity, mockups and prototypes for the web to create engaging and...more social user experiences rooted in behavior change research. Worked iteratively and closely with a product manager and a team of engineers. Designed flows and screens for randomized controlled trial recruitment. Bridged the research gap with an external agency during discovery research. Designed the beta of Hello 200 iOS app.
Instructor of Graphic Design
2010 - 2011 (over 1 year)
Taught a range of undergraduate courses: 2-D Design; Intro to Graphic Design; Computer Graphics Software; Graphic Design in New Media; Practicum. Took part in committee work...more and academic advising.
2005 - 2011 (over 6 years)
Performed art direction, design, and front-end development. Responsible for client communication, project management, strategy, design and development of web sites and interfaces...more for commercial clients. Clients include: CUNY, School of Rock, and LiveEdit.
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I thrive when I can grasp both the big picture and engage with the details of problems. I work openly and strive to engender trust among teammates. I believe good product can only be achieved through team collaboration and healthy processes.
Hired 5 amazing designers. Designed for a behavior change product that was shown effective at improving participants well-being score in a randomized controlled trial. The product maintained >70% 90-day retention. Designed for core flows of that re-launched the biggest smoking cessation online community. Designed the buying and onboarding experience for the first wellness offering in the small-and-medium-business market.