Ember is focused on shifting TV ad budgets towards online video. Right now, there is limited transparency in online video. Advertisers know where their ads are going on TV, yet are reluctant to spend their budgets towards online video due to the lack of transparency. However, Ember has created fine-tuned machine learning algorithms, contextual and semantic engines to ensure brand safety, placement and stronger ROI, and an RTB platform to optimize ad spends.
No StageDec 9, 2013Unknown