Product
Many Online Retailers and e-commerce agencies are stuck with the hassle of running their online stores and many fail miserably. Over 7% of annual revenue is lost each year due to slow sites. Elastera takes away the headaches by fully managing their platform on cloud.
Designed from the outset to set-up the best in class Magento infrastructure within an hour, we make e-commerce sites scalable on demand, fast, secure and resilient, without the associated headaches, uncertainties and spiralling costs. The platform constantly evolves to seamlessly enhance the solution, which is the best of both SaaS and On-Premise, a new segment within e-commerce landscape.
Think of it as the Acquia or WPEngine for Magento, the most used e-commerce platform.
Elastera takes the guess work out of Magento cloud hosting, performance, security and scalability. We built a Platform as a Service and treat Infrastructure as Code.
We solve typically hard problems for retailers:
* Scalability & Performance improvements
* Enhanced Search
* Automated deployments
* Automated Dev, Test and Stage environments
* Tools for international sites (e.g. GeoIP)
* etc...
Elastera also provides an off-the-shelf eco-system of 3rd party solutions, such as:
* Business Intelligence & Analytics
* integration with selected ERP system
* Personalisation
* Global Payment Service Provider
* Further solutions will be built by Elastera where deemed appropriate
Founders
- Founder & CEOElastera is delighted to announce the appointment of Eric Ries as Senior Advisor.
- Chief Service Officer
11 years in e-commerce development as a Software Engineer (working with Magento since 2008, currently in London).
e-commerce experts, pioneers of SaaS e-commerce.
Osvaldo was co-founder and CTO at Venda, pioneer SaaS commerce, and of various Online Retailers (Yoox, Alexandalexa, Storesco). Over a decade of e-commerce and Lean.
Zac is an accomplished and innovative Architect of large infrastructures and operations, 16 years of industry. Previously Architect and Manager at Venda.
Florinel is an e-commerce & Magento expert, over a decade delivering end-to-end solutions for major Online Retailers.
Osvaldo, as CTO of an Online Retailer, was looking for such solution and could not find it.
Too many Online Retailers are in pain and find it difficult to grow, because money is left on the table, much effort is spent reinventing the wheel, while opportunities are missed.
Online Retailers find SaaS easy but limiting, the DYI approach, dominated by Jack of all trades agencies, complex and expensive. They want the best of both: freedom with easy.
Do they want cloud? You bet!
Traction
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ClientsMay 2014
4
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Monthly Recurring RevenueMay 2014
10,000 per mon
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PartnersMay 2014
7
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Launched
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Customers
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Distribution
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Graphs
- Elastera have a new innovative product that provides comfort and scalability for a growing global business like ours using the Magento open source eCommerce platform.
We needed to work with people that not only understand the need for robust hosting solutions... more but also really understand Magento and the need for a fast site that stays online when customer demand expands during peak selling times.
Their approach to date has been consultative and professional and the solution is affordable when comparing the options with other leading providers. A business-oriented e-commerce agency with an international mentality
Funding
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No StageMay 27, 2014$350,000
Investors from previous rounds
Early stage investor and mentor, London and Bath
Angel Investor, engineer, geek, mentor; Angellab founder, INSEAD EIR, xMillion capital ex-partner. Reformed management consultant from Andersen, Ernst & Young.
- Highly needed product for the ecommerce space, with a company led by a very experienced serial entrepreneur. Excited to be involved.
Mentor, Advisor, and Angel. Currently @Essence Digital. Formerly in leadership @Acquia, @Razorfish, @Accenture. Built and sold multiple digital agencies.
- Elastera is delighted to announce the appointment of Eric Ries as Senior Advisor.
Team
Employees
- Elastera is delighted to announce the appointment of Eric Ries as Senior Advisor.
11 years in e-commerce development as a Software Engineer (working with Magento since 2008, currently in London).
Advisors
- The product is timely and the team is dedicated to using lean thinking and lean startup to make it stand out from the crowd.
Author of The Lean Startup
Mentor, Advisor, and Angel. Currently @Essence Digital. Formerly in leadership @Acquia, @Razorfish, @Accenture. Built and sold multiple digital agencies.
Attorneys
Partner @Orrick advising technology companies in Europe
Board Members
Early stage investor and mentor, London and Bath
- Elastera is delighted to announce the appointment of Eric Ries as Senior Advisor.
Q&A
More Info
Team with pedigree
e-commerce & Cloud = $9B in 2016
Starting with solving e-commerce basic problems, then move upward and sideways
Build different formats to satisfy different market segments
Build what's scalable, cross-sell to 3rd parties what's not or does not fit
Same solution is applicable to other platforms (e.g. Spree)







