Hired as Tumblr’s first marketing leader to define and manage company’s B2B sales marketing activity, overall go-to-market plan and research portfolio for agency and Fortune 500 audiences.
Established and led digital innovation and thought leadership practice for creative advertising agency network BBDO.
Served as the OEM marketing leader for media broadcaster Sirius Satellite Radio. Directly supervised the execution of integrated marketing programs responsible for acquisition of over one million auto subscribers.
Consulted AOL on introduction of mobile content products.
Led global product marketing team for telecom equipment leader Ericsson responsible for sourcing and commercialization of advanced mobile entertainment applications.
Coordinated an integrated advertising agency pitch that won Tommy Hilfiger’s national advertising account and subsequently served as account lead responsible for managing the apparel maker’s entire integrated above-the-line advertising plan.