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EdirectInsure Group

SEO Manager at EdirectInsure Group

Hong Kong · Full Time

Startup environment disrupting an old industry with new approaches. Diversity of experience from around the globe

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Job Description


Our vision is to operate Asia’s leading online insurance businesses. Our mission is simple: to make insurance is easier, faster and more affordable for consumers and businesses across the world. We do this by combining leading technology and product expertise with operational excellence and a deep understanding of insurance. We seek to disrupt the traditional insurance landscape – across Asia and throughout the world.


As SEO Manager, your responsibility will be to build and lead SEO for the Edirect platform, and to set and scale best practices across Asia. Your goal will be to improve organic rankings of Edirect’s consumer-facing websites in order to increase volume and quality of organic traffic, to plan out the roadmap for the future, and to constantly innovate. You will join a team that come from a multitude of backgrounds and experiences which makes working at Edirect a diverse, fast paced and innovative place to work.


 Take ownership of SEO for the Edirect tech platform, ensuring that the platform is optimized in current markets (Hong Kong, Thailand and Taiwan), and that new country and vertical launches are search optimized

 Implement best practices for existing staff in Thailand, Taiwan and Hong Kong.

 Set targets and manage performance through quantitative and qualitative KPIs and dashboards

 Develop and share best practices, leveraging on processes in the Group and innovating on them

 Build new marketing capabilities to be ahead of market trends Full ownership of on- and off-site SEO (e.g., blog, link building)

 Work closely with Product and Technology teams to build and scale a cutting edge, optimised insurance platform, ensuring all new website launches are managed to the highest standard


 Experienced (2-4 years) in SEO, with good technical background

 Experienced in large scale e-commerce or other transaction-based websites High sense of urgency and ability to define and meet tight deadlines

 Proactive, strong on analytics, very structured, with a granular approach to metrics and reporting

 Able to build and manage an international team

 Entrepreneurial, hands-on approach, and enjoy working in flexible environments

 Expert knowledge of technical marketing toolkit (e.g. Google Analytics Qualified, Inbound Marketing Certified, Google Webmaster Tools, Majestic SEO, Ahrefs), with a drive to expand and improve the toolkit Proficient in HTML, CSS and Wordpress

 Full spoken and written fluency in English, fluency in Mandarin and Cantonese preferred


 An entrepreneurial, international and highly motivated team in a rapidly developing company

 A great working atmosphere in a supportive and fast-paced environment with a flat hierarchy

 Exposure to the rapidly innovating and disruptive fields of Fintech and Insurtech

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What We're Building

Help customers simplify the insurance experience which is still very much offline in Asia

Other Jobs at EdirectInsure Group

EdirectInsure Group Team

Charlotte Bruce, PhD
Neuroscience PhD from Cambridge University. Previous employment at Goldman Sachs, Groupon, Quandoo and currently co-founder & CEO of an insurtech company.
Marshall Kim
Worked at @eBay, @PayPal
Eduardo Magalhães
Worked at Edirectinsure, Porto Tech Center. Experience with Javascript, AngularJS, PHP, React