As a key member of the executive team, I own marketing, business development, and strategic accounts.
• Build martech stack and growth operations • Develop end-to-end...more customer journey playbook • Drive branding, messaging, and competitive research • Optimize demand gen and market research efforts • Lead product marketing and sales enablement efforts • Organize content and community marketing initiatives • Execute benefits consulting and strategic communications
I'm interested in the entire lean start up model of building, experimenting and tweaking hypotheses, and failing fast. A high-level market or product mantra or vision is definitely core to keeping people focused and driven - but then it needs to be built, tested, measured and optimized.
I've been a marketer and product manager at two early-stage start ups that have grown to 120+ people. I'm good at figuring out what needs to get done, figuring out what the competitive landscape is, and then finding the right trajectory for execution and go-to-market.