Content Manager/Director of Public Relations
2011 - 2013 (about 2 years)
* Led media appearances for world-renowned Dr. Daniel Amen, placing him on national top-tier print and television media for two best-selling books, as well as for his wife...more Tana, who debuted her first book on the New York Times best-selling list. * Successfully organized grand openings for two new clinics in Atlanta and New York, in consecutive months. * Increased membership satisfaction ratings for online community by providing direction for content, navigation and user experience.
Rodheim Marketing Group
Director of Public Relations
1997 - 2004 (about 7 years)
* Led full-service, top-ranked Orange County firm's public relations services increasing annual revenues by 10 percent. * Wrote and implemented strategic plan for prosthetic...more device maker which captured $4 million in sales and worldwide media coverage within 90 days of being on the market as well as garnering industry and media award recognition.
-1991-1995 * Led exercise equipment manufacturer's marketing campaigns including advertising, corporate literature, media outreach, endorsements, promotional items and trade...more show exhibitions helping increase sales from $5 million to $25 million annually. * Expanded distribution from 40 to 65 countries, generating as much as 35 percent of the corporation's overall revenues.
Writer, PR and online content creator · Mettis Trainer just received an Issue Notification from the United States Patent office stating they will issue… · More Patent No. 9,357,947 on the Foot Function Sensor (the Mettis Trainer) on June 7, 2016.
Wrote the primary press kit materials and articles.
I was the ghostwriter for the New York Times best-selling The Daniel Plan, co-authored by Pastor Rick Warren, Dr. Mehmet Oz, Dr. Daniel Amen, Dr. Mark Hyman.… · More I helped formulate the original curriculum and materials for the membership-based website and pub · Conceived by Pastor Rick Warren, The Daniel Plan helps faith-based organizations get physically and spiritually fit.
I led the content for the website, emails, published materials and other coordination for this massively successful program.
PR lead · 11/04/2013Magnesium deficiency could be the root cause of cardiovascular disease, a "modern-day plague" costing Americans billions… · More of dollars annually, says cardiologist Goodman. This straightforward, highly readable resource offers a comprehensive overview of magnesium and its role in the body.
Ghost-writer, PR Lead · "...A full, all inclusive approach to the management of sports related concussions. This book will provide experts as well… · More as budding "concussionologists" with a wealth of material." - Dr. Alan Ashare, Team USA Hockey, Board of Directors
I wrote the book, and led the PR launch on a minimal budget, but achieved national acclaim for the author in consumer and trade media.
Guiding men through life's issues, featuring Kenny Luck
Blog writer · Every Man Ministries provides resources for men's ministry leaders. Get spiritually equipped with hot topic video sermons and study plans.
What I Do
I launch new brands, products and experts by writing/sending the messages for news releases, articles, books, curriculum, emails, websites and other materials. I'm also a PR Coach for CEOs, marketers, aspiring authors and others who want guidance through their dilemma.
I've helped write and launch three New York Times best-selling books, three membership-based websites, a 52-week journal to health, and more than 100 blogs about physical, relational and spiritual health in the last five years.