Founded Nome, a mobile app-based AI assistant to help you figure what to eat when you travel with recommendations tailored to your taste and occasion. The AI leverages procedural...more tailored paths to build and advance a users palate, and finds people with similar tastes to serve trusted restaurant recommendations. • Achieved problem/solution fit with >60% 6 month retention figures. • Designed and coded MVP (self taught to design and code).
Joined the Global Loyalty team to advise on their machine learning-based, automated, personalization marketing capability. • Validated the initial use case, which delivered...more 45% increase in sustained customer spend. • Implemented a lean framework and restructured team towards actionable metrics (daily usage) vs. vanity metrics (total spend), which accelerated experimentation with more tests per year and formed a robust process for validated learning and deciding on what to build next.
2014 - 2015 (over 1 year)
Launched $MM omni-channel, machine learning-based marketing capability to distribute personalised Amex content across the digital and social channels. • Spearheaded successful...more pilot in trialling AI and omni-channel marketing to secure $MM funding. • Led Agile tech team to launch product across the 5 markets within a year. • Served personalised content to >10M users across web, mobile and email, generating >$50M increase in customer spend through increased content CTR (>4x) and conversion (2-3x).
New Product Development Manager
2012 - 2013 (almost 2 years)
Managed cross-functional teams across brand, acquisition, finance and servicing for new card launches and deployment of emerging payments in the UK market. • Revitalised...more the Platinum Card® with new £450 fee (from £300). Improved customer NPS, delivering $1M in increased profitability, 10% profit margin uplift in 1st year, and observed 8% increase in spend. • Delivered 40% growth in monthly contactless usage, despite nascent coverage (pre-Apple Pay), and launched contactless on TfL network.
2010 - 2011 (almost 2 years)
Internal consulting team, reporting directly to the CEO & Chairman Ken Chennault, developing long-term growth strategies and providing business development advisory to...more CEO and heads of business units. • Developed long term growth strategies for new businesses in the $20T International Payments market and emerging Prepaid products. • Advised on merchant coverage optimisation through identifying pain points in our acquiring, processing, and servicing vs. competition.