I've cultivated a personal brand on YouTube with a focus on sustainable, conscious fashion. I've gained over 21k subscribers and 1M views, and have been featured in British Vogue's 'Future of Fashion with Alexa Chung'.
This passion has led me to become a brand ambassador for Talize (a leading Canadian thrift store), Bellantoni Designs (a vancouver-based sustainable design label), and SOKO (an ethical jewelry brand that is sported by Emma Watson).
・ Produce videos for channel with +1M views and +21K subscribers ・ Featured in British Vogue’s ‘Future of Fashion’ with Alexa Chung ・ Guest influencer for Fashion Takes...more Action’s conferences and events ・ Brand Ambassador for SOKO, Talize, and Bellantoni Designs
・ Assisted with department and specialty account management ・ Managed product photoshoot operations and merchandising ・ Aided seasonal showroom concept design...more and visuals setup ・ Created e-commerce copy templates detailing product features ・ Designed email blast templates and edited seasonal imagery ・ Improved user friendliness of customer-facing assets
・ Managed social channels with combined reach of +2M followers ・ Led asset creation and copywriting for social, PR, and blog Developed paid social strategy to drive brand...more resonance ・ Increased overall Facebook engagement by 280%
Highlights: • Executed highest performing Facebook paid post, with over 10K shares at a CPC of $0.02
Digital Marketing Specialist
2016 (3 months)
・ Developed brand voice and visual style for marketing assets ・ Analyzed weekly/monthly reports to shape content strategy ・ Managed paid campaigns on Facebook and Twitter...more ads ・ Created blog content via copywriting and GIF animations
Highlights: • Managed paid campaigns to promote a Live Q&A with JoJo and the 12 Days of Kikmas • Improved the aesthetic and visual direction of creative for social and the blog
・ Managed social campaign calendars for consumer/enterprise brands ・ Led agency relationships to create and promote social content ・ Live-tweeted events for #CelebrateBlueJays...more and #LifeIn4K ・ Strengthened brand persona via community management ・ Tracked lead generation and by-flows from social media
Highlights: • Live-tweeted behind-the-scenes with UFC Fighter Miesha Tate for Rogers on Demand • Supported Rogers 4K TV launch with #LifeIn4K campaign (including live-tweeting events)
Assisted with digital marketing content for email and social campaigns: • Leveraged social media to position the company as a thought leader • Created digital marketing...more assets in Marketo, including emails, landing pages, and lead nurturing campaigns
Highlights: • Pitched and executed an Instagram strategy • Developed a social strategy for the HR division to support a new Careers website • Created a visually aesthetic Marketo landing page for a major client