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International Media Buying: New Customer Acquisition on a Global Scale

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11-50 people
Company type
Advertising AgencyBusiness ConsultingStrategic ConsultingAdvertising/Media
Markets
Digital MediaRetailAdvertisingInternet TVSocial Media PlatformsOnline Video AdvertisingMedia PlanningEcommerceAdtechGlobal
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International Media Buying: New Customer Acquisition on a Global Scale
Criterion Global is an international media planning and buying agency for brands driven by growth.

We specialise in new and emerging market launches, like when we brought the world's #1 domain registrar into India.

We love challenger brands. New category launches. Capturing new marketshare. And above all, the use of media planning and buying strategy in efficient customer acquisition.
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Katherine Cartwright

Avatar for Katherine Cartwright
Principal @Criterion Global International Media Buying + Global Customer Acquisition Alumna @Georgetown University
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