Assisting sales growth efforts in Canada; supporting Hudl sales teams with partnership opportunities to build brand awareness at clinics and events. Partnerships include Coaching...more Association of Canada (Coach.ca), Football Canada and various hockey events.
Business Development, Partnerships
2015 - 2016 (about 1 year)
Connecting youth sports with brands they love; developing partnerships to drive new users and team fundraising campaigns (by shopping online). Attracting new brands to the...more platform with sponsorship activation opportunities. Partnerships include the Boston Red Sox, Gongshow Gear, HockeyShot and TeamSnap.
Generating business deals to accelerate TeamSnap's user base growth of coaches, families and athletes; negotiating and fulfilling agreements with partners to deliver cross-marketing...more opportunities or user acquisition targets. Partnerships include the NHL, OHL Cup, HNIC Play On!, Toronto Blue Jays and Under Armour.
Director, Digital Media
2007 - 2011 (about 4 years)
Brand development, web site UI, content planning, online traffic growth and corporate partner development for digital properties/clients including Wayne Gretzky, Grand Slam...more of Curling and Skatebuzz (Skate Canada).
Through Hudl, Football Canada seeks to not only provide leading edge tools to its national teams, but also create new ways for coaches at all levels to… · More access Hudl tools. Hudl’s league exchange will connect the country and make it easier than ever to share video.
Before the puck drops at the 2014 Tim Hortons NHL Heritage Classic, the parking lot will transform into the Canadian Tire NHL Spectator Plaza. All fans are… · More encouraged to visit the NHL Green presented by TeamSnap activation and drop-off their used hockey gear in the one-of-a-kind equipment donation net.
Re-launched four months ago, there has been a major initiative toward revamping the more-or-less stagnant Wayne Gretzky website into something far more… · More substantial, aided by a partnership with Canada's Insight Sports.
What I Do
A business development thinker with a proven track record in sports and entertainment. Combining live event experiences, multi-media reach and community building to deliver leading sponsorship marketing or digital sport programs.
Supporting U.S. companies Hudl and TeamSnap (Weplay) into the Canadian market place; Integration of various Wayne Gretzky businesses creating new digital sponsorship opportunities via Gretzky.com; Ticket sales growth for the Toronto Blue Jays activating over 120 Rogers retail locations and sparking online advertising driving Bluejays.com.