130 million Americans drink coffee at home every day. Nearly all of this coffee is sold through brick & mortar coffee shops and grocery stores. While the billion-dollar incumbents have fought for decades to compete on real estate, parking and wifi, the experience of buying coffee beans has been ignored.
Our radical notion is that we can use technology to build a better way to buy coffee. Selling online allows Craft Coffee to personalize the coffee buying experience in ways that aren't possible for offline incumbents (Starbucks) or new entrants (Blue Bottle).