Drive customer brand activation and loyalty with the Core Analytics(TM) BrandMeter(TM) system. The BrandMeter combines text mining/semantic technology applied to raw social media comment data, pulls togeether social game and web channel data and combines this into a multichannel integrated customer activation and brand loyalty measurement system. Different activations are mapped to different types of loyalty, predictive modeling determines customer activation mappings, resulting in a highly strategic brand activation and loyalty optimization system. Advanced Analytics and strategy consulting firm based in Chicago. Presented at SXSW on Future 15 panel, will be at SemTech2011 in June.