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Context Optional pioneered Social Marketing, created the model for brand engagement on Facebook, and introduced the first industry-leading Social Marketing Suite. Context Optional's technology and flexible feature set now forms the foundation of Adobe Social.
Context Optional developed a reputation for innovation in the quickly growing social marketing landscape, as we: - launched the first… · More branded Facebook application - built the first application on a Facebook brand page - sold the first tools for moderating conversations on brand pages - became the first Facebook Preferred Developer - developed the most popular branded Facebook app of all time - managed most of the crowd-sourced giving programs on Facebook - created the first retweet contest management tool - were first to integrate Facebook Places and offer Open Graph publishing - pioneered combining social engagement and ad optimization (in partnership with Efficient Frontier)