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Bringing empathy to robots with AI.

Head of Growth Marketing

$50k – $100k • 0.01% – 0.2%
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This is an exciting and unique opportunity to launch a new, revolutionary product and own the marketing levers and build the entire marketing stack from the ground up! If you are ambitious and passionate, come join us!

Kiki is an AI-Powered Pet Robot. Powered by Zoetic AI’s Deep Learning Personality Engine, Kiki adapts its personality to the users with every interaction, and brings companionship and joy to their lives. Launched at CES 2019, Kiki was featured in numerous top media outlets, including BBC, AP, NBC, CNET, and many more. Kiki was also named one of the best companion robots by CNET and The Economic Times.

Responsibilities
● Conduct customer, competitive and market research to solidify the right thing to build, by creating unique product positioning, messaging, and value propositions
● Talk to customers, conduct interviews, and work closely with users to iterate and improve on the product positioning, messaging, and value proposition
● Develop and execute growth and marketing strategy, and work closely with the engineering team, to use the insights in marketing to inform product development
● Come up with innovative growth campaigns to drive more engaged users to Kiki
● Develop new acquisition, engagement, and retention programs
● Work closely with PR to leverage the power of public outreach to engage more potential customers
● Build an engaging community of early adopters and customers
● Develop and execute a strategy for online and offline events and trade shows to maximize the impact of the marketing outreach
● Create content and ad campaigns to convert users to paid users
● Create and launch pilot programs, such as Early Adopters Program and Referral Program to create more engaged customers
● Manage the branding of the company

Qualifications
● Deeply connected to the product, an empathetic pet robot with evolving personality
● 5+ years experience of growth marketing experience (experience with Facebook and Google advertising is required)
● Experience with going from 0 to 1 and building a product’s entire marketing strategy and funnels from the ground up
● Experience working with hardware and consumer electronics
● Strategic thinking and execution on building the funnel
● Ability to identify and test new channels, experience with iterating on a variety of marketing experiments and optimizing to reach the goal is a plus
● Ability to create engaging ads and campaigns to engage the potential users
● Excellent in creative writing and English communication
● Experience with social media marketing and Guerilla marketing

Meet your team

People you would work with in this role

Rongbing Zhou

Avatar for Rongbing Zhou
I am a software engineer at Zoetic.

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