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Sell your products everywhere. Create Online Store ,Sell on Marketplaces ,Deliver Anywhere

Marketing Specialist

₹2L – ₹5L • 0.1% – 0.2%
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Zepo is looking for a Digital Marketer with strong expertise in SEO & SEM Analysis & Strategy execution. The candidate will be responsible for developing a sound SEO strategy for Zepo and managing all our SEO initiatives effectively on a regular basis. The candidate will also be responsible for handling SEM activities by extracting maximum ROI from PPC (pay-per-click) campaigns on Google and other top search engines.

We’re looking for a data-driven, experienced professional to add value to our growing digital team. If you are passionate about improving the SERP ranking and organic product discovery of a website for a B2B market, then this opportunity is for you.

Responsibilities:
Optimize copy and landing pages for Search Engine Marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Collect and analyze data (company and competition) to identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns





Requirements:

Proven SEO experience
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
Solid knowledge in keyword research and analysis using tools like Google Keyword planner
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics)
Knowledge of ranking factors and search engine algorithms
Up-to-date with the latest trends and best practices in SEO and SEM
Excellent verbal and written communications skills and a strong attention to detail.
Experience conceptualizing and executing digital marketing campaigns, measuring their effectiveness and making changes to improve that effectiveness.
Analytical rigour to evaluate consumer trends, market conditions and competitor data.
Strong analytical and analysis skills; high proficiency in Excel.

About the Company:
Zepo is an end-to-end e-commerce solution provider that helps businesses sell online and create successful brands. Working for Zepo is defined by constantly being on your tip-toes and outdoing your own self. If you are smart, driven and determined to make a difference, life at Zepo is something that you will love.

Some of the pros of working @ Zepo!
A team that works, plays, travels and parties together!
Personal as well as monetary growth is surprisingly fast!
Comfortable office space with no cubicles whatsoever! It's a second home!
Amazing work culture and a freedom to work by your own rule book!

To Know More Visit: zepo.in

CTC: 3-5.5 lac (based on experience)
Experience: 2 - 4 years (Marketing experience to promote a growing brand will be an added advantage) AdWords certification a plus.
Qualification: Bachelor’s Degree

Zepo at a glance

Sell your products everywhere. Create Online Store ,Sell on Marketplaces ,Deliver Anywhere

Zepo focuses on SaaS, E-Commerce, Small and Medium Businesses, and E-Commerce Platforms. Their company has offices in Mumbai. They have a mid-size team that's between 51-200 employees.

You can view their website at http://www.zepo.in or find them on Twitter and Facebook.

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