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Small Business Insurance Made Easy

Email Marketing & Content Specialist

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Zensurance is growing and looking for an Email Marketing & Content Specialist to join the Marketing team. You will be responsible for designing and implementing email marketing initiatives to grow our client database and nurture leads as well as to create content associated with email campaigns such as articles, videos or landing pages. You'll learn a lot and have a great time within a vibrant team.

The ideal candidate will have the technical know-how of email creation and scheduling within a marketing automation platform. This position will be responsible for email performance inclusive of writing, some html coding if necessary, campaign set-up and planning, testing, measuring and reporting multiple company managed brands and accounts.

The work you will do, combined with the efforts of our total marketing team should help the team reach our monthly and yearly performance goals.

Responsibilities and Duties
* Responsible for email management including: planning, list selection, segmentation, customer profiling, targeting, email building and deployment, post-campaign analysis and performance reporting
* Plan and execute marketing automation triggers, flows and automated lists
* Work under the direction of the Head of Marketing & Growth and collaborate with the digital marketing team to plan out email campaigns
* Track and analyze results of email campaigns and provide insights based on benchmarks or trends and suggest improvements
* Monitor email performance and make recommendations for optimization based on conversion data
* Manage and evolve the sophistication of the data and targeting strategy to ensure campaigns are as personalized and relevant to its audience as possible
* Assist with other digital marketing projects as needed

Minimum Qualifications
* Must have 2-3 years of proven work experience in email marketing, lead nurturing and marketing automation
* Basic knowledge of HTML coding for email (including mobile devices)
* WordPress experience is a plus
* Marketing automation platform implementation experience
* Ability to write a variety of compelling emails with strong calls to action when required
* Ability to run reports on key email marketing metrics
* Ability to multi-task while working in a fast-paced, cross-functional team environment 
* Basic experience with Adobe CS including Photoshop and Illustrator is preferred
* Very comfortable with numbers, spreadsheets and graphs to track performance
* Familiar with the workings of a performance driven digital marketing team and and how your work contributes to overall success in terms of lead nurturing and sales

Perks we offer at Zensurance:

·     Opportunity to work for Canada’s fastest growing insurtech start up
·     Contemporary office downtown TO, 1 minute from Osgoode Station and 7 minutes from Union Station 
·     Flexible work environment / work from home arrangements available to everyone 
·     Modern technology - laptops provided to all staff 
·     Comprehensive, flexible health and dental plans to suit all lifestyles 
·     Weekly Friday company-wide meetings in our comfortable #zenden with beverages and great snacks
·     Build next level relationships with your peers through scheduled companywide team building events
·     Be a part of something special,  we are confident you won’t find any other insurance company like us :)

Who we are. What we're building.

Business is hard work, insurance doesn’t have to be!

At Zensurance we believe that teamwork makes the dream work.

We are passionate about providing business owners with the best insurance solutions at great rates through an online and easy to use platform.  

Our secret sauce is all about our culture.  Here at Zensurance our culture is built on three core values that we live and breathe everyday, they are:

INSPIRE: We put people first and empower them to be the best they can be.

INVENT: We take an innovative approach to creating straightforward solutions for our customers.

DELIVER: We set ambitious goals and hold ourselves accountable to achieving them.

If reading all that piqued your interest, drop us a line and let us know why you would be a great fit for us. Whether it be through a resume - or something else you think is better -  send us what you believe will impress us. Show us your creative process - how you think and solve problems!

True to its Canadian values, Zensurance celebrates diversity in its workforce structure and encourages applications from all backgrounds.