Full Funnel Marketing Platform enabling Marketers to Discover & Target the Best Prospects!
Associate Director- Inside Sales and Business Development₹15L – ₹20L
YOptima is seeking a prolific business development lead to run the growth function across YOptima’s key strategic markets. Incumbent will have full ownership to drive customer acquisition through marketing, direct sales, insides sales and alliances to meet tactical and strategic goals of YOptima. This is an opportunity to combine your strategic thinking, resourcefulness, as well as growth hacking, solutioning, storytelling and networking skills to drive significant business impact. If you enjoy being the tip of the spear in acquiring business, then this is the role for you.
- Develop and execute sales and marketing strategies to achieve revenue and gross margins in International and Indian markets.
- Own complete sales cycle from lead gen, pitching, onboarding to growing key accounts.
- Primarily drive International market penetration via inside sales, partnerships and marketing. Assist with domestic sales efforts to acquire strategic prospects.
- Run marketing channels including websites, SEO and social media presence and paid marketing.
- Structure and negotiate commercial terms with new customers and manage onboarding
Competencies & Prerequisites:
- 8+ years of relevant experience in running sales and business development in new markets.
- Passion, perseverance and resourcefulness required of a BD job.
- Experience in complete sales cycle and client engagement. Analytical skills and ability to leverage sales enablement tools and platforms (e.g. Sales Navigator, CRM) is a must.
- Experience in AdTech/MarTech is preferred. Basic understanding of this domain is a must.
- Seasoned storyteller with ability to identify the right target segments, pain points and unmet needs of target customers, and accordingly improvise the pitch and the solution, while optimizing for short term vs. long term goals – internal and external.
YOptima at a glance
YOptima focuses on Digital Media, Mobile Advertising, Advertising Platforms, Online Video Advertising, and Predictive Analytics. Their company has offices in Bengaluru. They have a small team that's between 11-50 employees.