Full Funnel Marketing Platform enabling Marketers to Discover & Target the Best Prospects!
Director of Analytics and Delivery₹20L – ₹30L
Director of Analytics and Delivery:
YOptima is seeking a hands-on operational leader (reporting into the CEO) with functional ownership across marketing analytics, client engagement and delivery for a strategic business unit in YOptima. This is an opportunity to combine your operational and strategic problem-solving skills, creativity, process orientation, decision making and leadership to drive non-linear business impact. If you enjoy rolling up your sleeves in an operationally intense startup environment, and if you love connecting the dots in complex patterns to discover new opportunities, this role is for you.
• Design and deliver relevant growth marketing campaigns, combining an understanding of consumer behavior, data driven insights and client's product positioning and marketing objectives.
• Structure and negotiate commercial terms with new customers, manage client engagement and deliver on marketers’ business objectives optimizing for value to customers and value to YOptima.
• Analyze campaign performance to identify sweet spots and make effective marketing decisions to complement machines in driving results.
• Work with large, complex data sets. Solve difficult, non-routine analysis problems, applying advanced analytical methods as needed.
• Make engaging presentations and run Business Reviews (weekly, monthly, quarterly) with multiple levels of stakeholders internally and externally.
• Hire, retain and develop talent. Be the manager, mentor and coach to the team across functions reporting into this role.
• Bachelor's or master’s degree in a quantitative discipline (e.g. business administration, engineering, statistics, operations research, economics, computer science, mathematics).
• Deep expertise in implementing data-driven analysis to drive non-linear operational and business outcomes.
• Strength in finding the right problems to solve and ability to figure out alternative solutions.
• Seasoned in client engagement and optimize for internal and external goals.
YOptima at a glance
YOptima focuses on Digital Media, Mobile Advertising, Advertising Platforms, Online Video Advertising, and Predictive Analytics. Their company has offices in Bengaluru. They have a small team that's between 11-50 employees.