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Modern Jewellery for Millennials, through differentiated design, product offering

Modern Jewellery for Millennials, through differentiated design, product offering

Product - Modern, artistic, inspired & concept driven affordable fine Jewellery How does it help - Fulfilling the need of young audience who appreciate never before seen jewellery concepts at affordable process seen like a brand through Design Differentiation, Price Category, great finish, Storytelling. Who is the customer - Core Audience - Contemporary Classic Millennial Female, 25-year-old in Indian Metros; Secondary Audience - Male Millenials in Metros, Millenial Parents - for Gifting Purposes Other Markets - Global Markets, Store Expansions, B2B channel partners.

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