Cognitive Engagement Cloud for Enterprises
Digital Marketing Manager₹8,000 – ₹11,000
We’re a team of 97 makers, who’ve shipped over 100 Digital Assistants. Which converse in over 120 languages with 10M+ daily conversations!
Small team. Big Impact.
We’re looking for a Digital Marketing Manager:
You will be responsible for end-to-end execution of performance marketing programs, from strategic planning stages through implementation to monitoring:
Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid campaigns across LinkedIn, Google and FB.
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
Optimize copy and landing pages for paid search engine marketing campaigns
Perform ongoing paid keyword discovery, expansion, and optimization
Research and analyze competitor advertising links
Strong understanding of customer personas - their goals and requirements
Strong communication skills & great design sense to manage content development
Proven SEM experience of 3-5 years and success managing PPC campaigns across Google, LinkedIn and Facebook
Well-versed in performance marketing, conversion, and online customer acquisition
Up-to-date with the latest trends and best practices in search engine marketing
In-depth experience with bid management tools (e.g.Marin, Kenshoo, Search Ignite)
Experience with website analytics tools (e.g, Google Analytics, Omniture, WebTrends)
Strong analytical skills and experience generating SEM reports
BS/MS degree in Marketing or a quantitative, test-driven field
Yellow Messenger at a glance
Yellow Messenger focuses on SaaS, Enterprise Software, B2B, Machine Learning, and Artificial Intelligence. Their company has offices in Bengaluru. They have a large team that's between 201-500 employees. To date, Yellow Messenger has raised $24M of funding; their latest round was closed on April 2020.