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YEAY is a revolutionary e-commerce experience that is pioneering the mobile retail market

YEAY is a revolutionary e-commerce experience that is pioneering the mobile retail market

Launched in 2016, the YEAY app is the leading video-based recommendation engine with a global network of creative, active, and predominantly GenZ and Millennial users. In 2018, YEAY started a sister company building the WOM Protocol, martech solution that authenticates and rewards true word-of-mouth recommendations.

The YEAY app provides Generation Z a social space to discover lifestyle trends, create honest recommendation videos, and be rewarded. Brands benefit from user-generated product recommendations and creators earn WOM Tokens as rewards for the value driven through their videos.

Ben Hochberg

Avatar for Ben Hochberg
CTO at yeay
CEO at yeay.com