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Digital Marketing Associate

$40k – $50k • No equity
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Yandex is looking for a experienced and analytical Digital Marketing Associate to help drive the success of our educational business Practicum by Yandex. Digital Marketing Associate will create marketing campaigns that drive leads and ultimately revenue.

Responsibilities:
- Understand our market and buyer personas, refine messaging and campaign offers in US educational market.
- Execute lead acquisition strategy through multi-channel targeted lead generation campaigns, including paid & organic social marketing, digital ads, and more.
- Monitor, track and communicate campaign performance throughout the funnel, from website visit to Sale.
- Make integrations in local communities and influencers.

Skills:
- 3+ years of experience in a digital marketing.
- Paid Digital campaign management and Google Adwords experience required; at least 2 years of Paid Search experience and LinkedIn Ads experience is a bonus
- Deeply analytical, able to report on performance metrics while also able to dig in and identify opportunities for improvement
- Self-starter who can work independently and proactively to resolve issues, take ownership of projects and processes.

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