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Track. Train. Play. Explore

Track. Train. Play. Explore

Within four years, nearly ever responsible pet owner will have some sort of tracking device on their pet. WÜF's goal is to do more than just track location, but rather use wearable technology to advance the entire scope of the human/dog relationship. It all begins with the "World's Smartest Dog Collar".

With location, activity and audio tracking, our product enables dog owners, trainers and vets to have the deepest, most intimate understanding of our best friends' habits and activities on a daily basis, leading to better care, less stress and brand new ways to bond and play.

We bring sophisticated tech to the masses at an affordable price point, thereby laying the foundation for a platform of connected devices, with your pup at the center of it all.

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Sean G Kelly

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Wearable tech CEO, world traveler, polyglot, brainstormer.

Lilly Rollins

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Founder @Ridogulousabs. MBA at Thunderbird School of Global Management. Design Strategy Consultant. Event & Program Manager and Creator.
Total raised


Funded over

1 round

Latest round

Seed (Dec 2014)