Womply is a local commerce platform for small businesses and consumers
Head of Lifecycle Marketing$130k – $150k • 0.001% – 0.001%
at Womply San Francisco (View all jobs)
Womply - SF
Womply is leveling the playing field for American small businesses with proprietary data and next-generation SaaS that helps SMBs get more customers, keep them coming back, and save time every day. We’re one of the fastest growing software companies in the country, serving over 100,000 small business merchants across 400+ business verticals in every corner of America.
Womply is looking for an experienced Lifecycle Marketer to help us maximize the efficiency of our marketing funnel and unlock new growth opportunities. This is an exciting opportunity for an experienced candidate to make an immediate impact in a high-visibility role with a strong foundation. You will leverage various communication channels such as email, sms, notifications, etc to engage prospects at various parts of the funnel.
You will report directly to our VP of Growth, which presents a great opportunity for visibility, guidance and mentorship. Our ideal candidate has previous experience with list management and deliverability in compliance with CAN-SPAM law, is analytically-minded who can report on performance metrics, and can think strategically about how they will maximize this key channel.
In order to be successful in this role, you will be responsible for:
Understand the lifecycle of leads and customers at Womply and identify opportunities for growth and optimization
Run campaigns and other growth initiatives end-to-end: you will design experiments, develop campaign strategy, and drive execution through to completion
Own our automated nurture campaigns and associated metrics to drive ongoing conversion rate improvements at all stages of the funnel
Collaborate with our Product and Web Marketing teams to improve performance, manage communications, and maximize pipeline impact
Partner with the Sales and GTM teams to drive more effective and data-driven outbound campaigns
Develop KPIs to measure program effectiveness
Drive regular, lifecycle business reviews with stakeholders
You Must Have:
Bachelor’s degree in a business, marketing, or related field
Minimum of 4 years of full-time experience
A love of data and an ability to analyze a marketing funnel
Experience with web experimentation desired
Experience with HTML and CSS
Experience with managing email deliverability
Knowledge of email automation tools such as Marketo
Experience developing compelling messaging via email and other channels
Strong interpersonal skill with exceptional collaboration abilities
Must be a self-starter who excels at multitasking and thrives in a fast-paced environment
Come build something amazing at Womply
We’re a fanatically values-based company with $50 million raised to accelerate our growth. We work hard and push each other to be the best, but we also have fun and don’t take ourselves too seriously. If you want to win and make a big impact, let’s talk. We’re hiring in San Francisco and Lehi, Utah for engineering, DevOps, design, data science, sales, marketing, business development, account management, and more.
Work at Womply
Life at Womply
How we work
Womply at a glance
Womply focuses on Analytics, Payments, CRM, Business Intelligence, and Big Data. Their company has offices in San Francisco and Lehi. They have a mid-size team that's between 51-200 employees. To date, Womply has raised $30M of funding; their latest round was closed on November 2016.