Avatar for Womply

The smart way to get more happy customers. Make money. Save time. Get more customers.

Head of Lifecycle Marketing

$130k – $150k • 0.001% – 0.001%
Apply now
Head of Lifecycle Marketing
at Womply San Francisco (View all jobs)
Womply - SF
Womply is leveling the playing field for American small businesses with proprietary data and next-generation SaaS that helps SMBs get more customers, keep them coming back, and save time every day. We’re one of the fastest growing software companies in the country, serving over 100,000 small business merchants across 400+ business verticals in every corner of America.

Position Summary:

Womply is looking for an experienced Lifecycle Marketer to help us maximize the efficiency of our marketing funnel and unlock new growth opportunities. This is an exciting opportunity for an experienced candidate to make an immediate impact in a high-visibility role with a strong foundation. You will leverage various communication channels such as email, sms, notifications, etc to engage prospects at various parts of the funnel.

You will report directly to our VP of Growth, which presents a great opportunity for visibility, guidance and mentorship. Our ideal candidate has previous experience with list management and deliverability in compliance with CAN-SPAM law, is analytically-minded who can report on performance metrics, and can think strategically about how they will maximize this key channel.

In order to be successful in this role, you will be responsible for:

Understand the lifecycle of leads and customers at Womply and identify opportunities for growth and optimization

Run campaigns and other growth initiatives end-to-end: you will design experiments, develop campaign strategy, and drive execution through to completion

Own our automated nurture campaigns and associated metrics to drive ongoing conversion rate improvements at all stages of the funnel

Collaborate with our Product and Web Marketing teams to improve performance, manage communications, and maximize pipeline impact

Partner with the Sales and GTM teams to drive more effective and data-driven outbound campaigns

Develop KPIs to measure program effectiveness

Drive regular, lifecycle business reviews with stakeholders

You Must Have:

Bachelor’s degree in a business, marketing, or related field

Minimum of 4 years of full-time experience

A love of data and an ability to analyze a marketing funnel

Experience with web experimentation desired

Experience with HTML and CSS

Experience with managing email deliverability

Knowledge of email automation tools such as Marketo

Experience developing compelling messaging via email and other channels

Strong interpersonal skill with exceptional collaboration abilities

Must be a self-starter who excels at multitasking and thrives in a fast-paced environment

Come build something amazing at Womply

We’re a fanatically values-based company with $50 million raised to accelerate our growth. We work hard and push each other to be the best, but we also have fun and don’t take ourselves too seriously. If you want to win and make a big impact, let’s talk. We’re hiring in San Francisco and Lehi, Utah for engineering, DevOps, design, data science, sales, marketing, business development, account management, and more.

More:

Work at Womply

Life at Womply

How we work

Our values

Benefits

Diversity

More jobs at Womply

View all jobs

Head of Developer Marketing

Apply now

Senior Business Intelligence Engineer

Apply now

Infrastructure Engineer

Apply now

Senior Data Engineer

Apply now