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The smart way to get more happy customers. Make money. Save time. Get more customers.

Head of Digital Marketing

$130k – $180k • 0.001% – 0.001%
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Womply is leveling the playing field for American small businesses with proprietary data and next-generation SaaS that helps SMBs get more customers, keep them coming back, and save time every day. We’re one of the fastest growing software companies in the country, serving over 100,000 small business merchants across 400+ business verticals in every corner of America.

The Head of Digital Marketing will focus on growing Womply’s subscriber base using Digital and Offline channels. You will own the digital acquisition strategy, analysis, operations, and management of a stellar agency. Our digital presence is growing rapidly and we are seeking a data driven and technically savvy Digital Marketing Manager to help scale our marketing reach via paid channels. In addition, you will have access to our proprietary data to supercharge your targeting.

This role requires hands-on experience in managing paid digital channels, cross-functional communication skills and demonstrated project management experience. The ideal candidate must be strategic, able to develop innovative solutions, take initiative and have a well-rounded digital background. They must have extensive experience successfully running programs that exceed ROI targets, and are motivated by analytics and audience insights to drive engagement in key market segments.

Develop and execute strategies to hit aggressive lead acquisition and revenue goals for our digital channels, including SEM, paid social media, retargeting, and display advertising campaigns

Coordinate with stakeholders across the internal digital marketing team and external vendors to ensure campaigns and projects are properly executed, optimized, measured and reported

Using our vast data identify segments and build custom audiences to zero in on high performing targeting

Maintain a data-first approach to Test, Learn, and Optimize every part of the funnel

Perform in-depth analysis of campaign data to identify opportunities for optimization and to continuously improve conversion and ROI

Work with cross functional teams and 3rd parties to develop content for campaigns; and ensure all visuals and copy are concise, compelling and on-brand

Monitor and anticipate digital marketing trends and winning tactics

Qualifications:

4-7 years of hands-on experience managing performance-based paid social, search, and display.

Demonstrated success leading and managing multiple digital marketing channels including SEM, paid social, display, digital content strategy/development etc.

Analytical and makes data-driven decisions to maximize ROI

Strong verbal and written communications skills for effective cross-functional collaboration

Creative thinking capabilities that include an interest to learn and adopt innovative marketing technologies and tactics

BS degree in Marketing or Quantitative field

Come build something amazing at Womply

We’re a fanatically values-based company with $50 million raised to accelerate our growth. We work hard and push each other to be the best, but we also have fun and don’t take ourselves too seriously. If you want to win and make a big impact, let’s talk. We’re hiring in San Francisco and Lehi, Utah for engineering, DevOps, design, data science, sales, marketing, business development, account management, and more.

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