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Sustainable Apparel to Uplift People & Planet

CMO / Marketing Director @ Sustainable Apparel Brand

$60k – $100k • 0.0% – 1.0%
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Wolven is a high-growth sustainable activewear and swimwear brand based in Los Angeles. We are a small team and looking for driven, dedicated, enthusiastic, self-motivated individuals who are passionate about sustainability to join our team.

Wolven is seeking an experienced Marketing Director / CMO to oversee all marketing initiatives and drive meaningful, scalable revenue growth. The ideal candidate will be an experienced professional with a passion for marketing, fashion, and sustainability.

Mission:
Lead cross-channel digital marketing strategies from ideation to content creation through execution and reporting

Oversee strategic marketing campaigns including:

  • Paid Search & Google Shopping
  • Ecommerce Management (Shopify) and Optimization for site traffic
  • Conversion Email Marketing (Klaviyo)
  • Criteo Remarketing Ad Management
  • Programmatic
  • SMS marketing (Attentive)
  • Brand Ambassadors Program Management (1000+ ambassadors/influencers)
  • Loyalty Program (Yotpo)
  • Facebook / Instagram Ads, Youtube, TikTok, Snapchat, Pinterest

  • Set KPIs and measure and report performance across channels & campaigns

  • Manage 7 figure marketing budget and allocate resources amongst projects and channels

  • Conduct market research to monitor trends and competitor’s marketing strategies

  • Supervise, manage and direct junior marketing direct reports

  • Produce ideas for promotional events or activations

Skills and Requirements:

  • BSc/BA in business administration, marketing/advertising or relevant fields. Professional chartered marketer (CIM) is a plus.
  • Strong experience in managing budget and P&L.
  • Proven track-record with scaling e-commerce businesses and executing campaigns with positive ROI.
  • Strong leadership, organizational, analytical, and communication skills. Creative thinking and a customer-centric approach is a must!
  • Knowledge of web analytics (e.g. Google Analytics, WebTrends, etc.) and Google AdWords.
  • Criteo, Klaviyo, Adobe Suite (Photoshop, InDesign, Lightroom, Illustrator,) Google Data Studio.

Please email your resume to careers@wolventhreads.com.

@wolven is on a mission to #MakeSustainabilitySexy, uplift and empower people and planet.

Certified:
1% For the Planet®
Climate Neutral®
Global Recycled Standard®
STANDARD 100 by OEKO-TEX®
Workplace Conditions Assessment®

Wolven's activewear and swimwear is made from recycled-PET recovered from post-consumer plastic waste, reducing carbon emissions by 79% compared to virgin polyester. Wolven's cult following is immersed in yoga, fitness, health, wellness, festival, and sustainable lifestyle markets. Wolven is carbon-neutral and sponsors the removal of one pound of ocean-plastic for every purchase.

Location
Los Angeles
Job type
Full-time
Visa sponsorship
Not Available
Experience
3+ years
Hiring contact

Will Ryan

Avatar for Will Ryan

Wolven at a glance

Sustainable Apparel to Uplift People & Planet

Wolven focuses on Fashion, Sustainability, Ethical Fashion, and Fashion Tech. Their company has offices in Los Angeles. They have a small team that's between 1-10 employees.

You can view their website at http://www.wolventhreads.com

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