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Sleep focused brand

SEO and SEM Expert

₹3.6L – ₹4.8L
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Responsibilities :

-Evaluate performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

-Identify trends and insights, and optimize spend and performance based on the insights

-Secure maximum online media coverage for brand campaigns. Establish and build relationships with key influencers, industry leaders to ensure media buzz

-Handle paid promotions, Google Adwords & Facebook adverts and optimize them for maximum ROI

-Set up campaigns and build community through social media channels such as Facebook, Twitter, LinkedIn, YouTube and Instagram

-Sync up with the design team and manage mailers - promotion, awareness, offers, etc

-Exchanging ideas/data/feedback with other departments (Product, design, marketing, top management) in order to present results and make the product more user-centric


-Understanding of digital channels like Displays, SEMs, Retargeting, Social, Emails, SEO

-Ability to communicate effectively with external & internal stakeholders

-Strong analytical bend with a fluency for data

-High comfort level working with tech and product teams

-Demonstrable experience in leading and managing SEO/SEM, PPC marketing database, email, SMM, Influencer marketing and display advertising

-Understanding of an end-to-end marketing process

-Innate interest in learning about consumer behaviour through numbers, qualitative data and primary research


-Proven experience of 3-5 years as a digital marketeer for a brand, preferably in the ecommerce space

-MBA / graduation from a top tier college is a plus

-Any digital marketing certificate would be a plus

-Should be based in Pune

Wink & Nod at a glance

Sleep focused brand

Wink & Nod focuses on E-Commerce, Retail, Fashion, and Furniture. Their company has offices in Pune. They have a small team that's between 11-50 employees.

You can view their website at https://winknod.com/

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