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The leading provider of actionable consumer financial data

Product Marketing Manager

$100k – $140k
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Founded in 2016, Windfall Data is on a mission to determine the net worth of everyone on the planet. The company serves nonprofit and for-profit organizations by providing actionable consumer financial data that is refreshed on a weekly basis. More than 500 organizations use Windfall Data to identify and engage their most promising constituents. Windfall Data is based in San Francisco and backed by Bullpen Capital, Bonfire Ventures, Industry Ventures, TenOneTen Ventures, Cherubic Ventures, and ValueStream Ventures. Visit www.windfalldata.com for more information.

As a Product Marketing Manager, you’ll help define go-to-market strategy for key customer segments and products, position our solutions to create differentiation, and help execute campaigns that drive growth. Reporting to the VP of Marketing, this team member will partner with product management, sales, and customer success teams to execute on a variety of product marketing initiatives.

Responsibilities

  • Conduct market research to understand competitive landscape and target personas
  • Drive product messaging and positioning
  • Develop pricing and packaging
  • Help define the content strategy and create compelling content (presentations, data sheets, white papers, blogs, case-studies, ebooks, website copy, etc.) that highlight our product value
  • Develop effective sales training materials and lead regular training sessions
  • Work across teams to plan launches of new products, features, and capabilities
  • Support demand generation efforts and campaigns with engaging content

Requirements

  • 5+ years of marketing experience in a in a SaaS or Data company
  • Excellent verbal and written communication skills
  • Strong planning and organizational skills, including attention to detail
  • Must be hands-on and self-sufficient in creating presentations
  • Familiarity with data, analytics, martech/adtech, or related fields
  • Experience with CRM, marketing automation, and other marketing technologies a plus
  • Bachelor/Master degree or equivalent experience is required (MBA a plus)

Perks

  • Small team = opportunity for a big impact
  • Compensation includes equity and a competitive salary
  • Excellent company-sponsored benefits Shiny new laptop
  • Monthly team events
  • Fully stocked kitchen
  • Great location in downtown SF (Jackson Square)
Location
San FranciscoRemote
Hires remotely
Everywhere
Job type
Full-time
Visa sponsorship
Not Available
Experience
5+ years
Hiring contact

Patrick Cava

Avatar for Patrick Cava

Healthcare benefits

Retirement benefits

Parental leave

Equity benefits

Remote friendly

Company meals

Commuter benefits

Windfall at a glance

The leading provider of actionable consumer financial data

Windfall focuses on SaaS, Enterprise Software, Financial Services, Analytics, and Big Data. Their company has offices in San Francisco. They have a small team that's between 11-50 employees. To date, Windfall has raised $9M of funding; their latest round was closed on August 2019.

You can view their website at http://www.windfalldata.com/ or find them on Twitter, Facebook, and LinkedIn.

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