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WhyHotel is pop-up hotel company operating in brand new, luxury apartment buildings.

Senior UX Designer

$80k – $100k • 10.0% – 10.0%
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WhyHotel (whyhotel.com)  is a venture-capital backed, DC-based startup that operates "turn-key, pop-up hotels (youtube.com/watch?v=DObGpDvCqvA) " in newly built, vacant luxury apartments during their lease-up phase. Blurring the line between hospitality and home (usatoday.com/story/travel/hotels/2018/07/18/pop-up-hotels-whyhotel-new-altern…) , our model provides the value and space of a home-share with the consistency of a luxury hotel. Thanks to WhyHotel, real estate developers now have a new way to leverage vacant units during lease-up and youhave a new way to travel. 
In addition, our new business arm, Hospitality Living (bizjournals.com/washington/news/2019/05/28/whyhotel-to-start-building-its-own…) , will deliver the first of its kind ground-up, flexible use buildings, targeted to launch in 2022. For more detail on WhyHotel and our hiring process, please read our Candidate Insider Playbook (whyhotel.com/assets/WhyHotel_InsiderPlaybook.pdf) .
To design an intuitive and frictionless user experience that engages the customer and inspires travelers to learn more about WhyHotel properties and reserve rooms on our digital platforms.
You will have been part of a foundational digital marketing team that grew WhyHotel’s brand presence by leaps and bounds. You standardized digital touch points, ensuring brand consistency across all WhyHotel properties during the company’s first major growth phase.
Over the first 4 weeks
- Understand the overall WhyHotel customer experience from discovery, to booking, to check-in and check-out, and retention; leveraging data and customer insights.
- Analyze existing content and understand future goals/needs in order to create sitemaps and better process flows.
- Collaborate with the growth marketing team to rapidly prototype and design wireframes and visual designs for small-scale, yet impactful, changes to the WhyHotel website and email templates; ultimately improving the browsing and booking experience for WhyHotel customers.
- Use KPIs like conversion rate, bounce rate, session length, and others to guide your work.
By 3 months
- Partner with the marketing team to redesign WhyHotel’s landing pages, resulting in more engaging browsing experiences for our potential customers and guests.
- Work with Associate, Digital Marketing to conceptualize and build a set of innovative and practical email templates to engage our customers prior to, during, and after their stays; building brand loyalty along the way.
- Create digital visual style guidelines that can be used across all of WhyHotel’s digital platforms
By 6 months + ongoing
- Design an entirely new digital platform for WhyHotel guests, enabling shopping, booking and post-stay experiences.
- Be a thought partner on web, app, and email design needs to constantly evolve our repository of digital assets.
- Keep your finger on the pulse of design and technology trends in the design and hospitality spaces.
- Build out a team to support the design function as we grow our digital platforms and web design needs.
You hear and see yourself in more of our core values (whyhotel.com/join-our-team)  than not. And you’re really excited to live by them.
You are a builder and have helped scale growing organizations. You are inspired by creating something from nothing. You approach your work expansively (planning for the long term) but practically (addressing day-to-day needs). You pay attention to lessons learned and constantly fine tune as you go.
You are comfortable with change and are a problem-solver extraordinaire. You thrive in dynamic, ever-changing environments.  When faced with obstacles, you are inherently self motivated to find solutions.  
You are a consummate team player. You’re known for getting along with everyone in a small office regardless of their personality or stature and leverage their expertise to advance your work. 
You excel at leveraging customer insights to continue improving customer experiences in a relentless fashion. You rapidly prototype and iterate on your work to keep the ball rolling and the needle moving.
Technical Requirements:
- 5+ years of interactive UX/UI design experience in web (responsive desktop and mobile), native mobile, and graphic design
- MFA, BFA or BS in Human Factors, Interaction Design, Graphic Design, or equivalent experience
- Proficiency in Adobe Creative Cloud, Sketch, Axure, Fireworks, InVision, or other visual design, wire-framing and prototyping tools
- Knowledge of best practices for interaction design for cross-platform devices and applications
Start Date: ASAP
Salary: Salary commensurate with experience - please be sure to tell us your salary expectations in our application.
Benefits + Perks: We match up to 100% of every dollar you contribute to our 401(k) up to 4%. You’ll get shares in the company after your first quarter. We offer medical, dental, and vision coverage. We’ll reimburse you $75/monthly for your cell phone or give you a new one.
Manager: You’ll report to Manu Aggarwal, our Director, Growth Marketing
Team Beats Individual: We are in this together. We hold all team members responsible for bringing talent into our organization and guests to our hotels -- after all, it’s the only way we’re going to grow.
Answers to Your Questions: We have hopefully anticipated and answered many of your questions in our insider candidate playbook HERE (whyhotel.com/assets/WhyHotel_InsiderPlaybook.pdf) .  Please read this before you apply.
At WhyHotel, we don’t just accept difference — we celebrate it, we support it, and we thrive on it for the benefit of our staff, our work, and our community.  WhyHotel is proud to be an equal opportunity workplace.