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A/B Testing Democratized

A/B Testing Democratized

Whatify uses state-of-the-art analytics on top of an innovative platform to bring the power of A/B testing to small business owners. We leverage the same techniques used by businesses like Google, Amazon, and Netflix (among many others), researchers around the world, and regulatory agencies like the FDA to figure out scientifically what works. Consultants charge tens of thousands of dollars to run and analyze randomized experiments for large businesses. Whatify aims to make these professional techniques available to everyone.

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Founder Whatify • Economist & econometrician @Yale University • Degrees from @Harvard University, @Massachusetts Institute of Technology